Con Kennedy Visual Communications

PRISM Design Thinking

Using the PRISM methodology of design thinking, we reverse engineer our client's problems into effective design solutions.

PRISM in an acronym fro Problem, Restrictions, Iteration, Solution and Manufacture.

We first start by establishing exactly what our clients design PROBLEM is. By identifying this benchmark early on ensures that we can develop sustainable effective design solutions to any problem. Often at this stage of the design process we uncover the client may have more than one problem requiring out expertise. But it is of the utmost importance to identify these issues at the planning stage of the assignment.

The next step is to identify what RESTRICTIONS are associated with the design brief and circumvent any issues that potentially may arise. Restrictions may be budget, deadline or expectations of what can be achieved. Again, potential issues need to be identified to ensure quality outcomes.

Once the initial stages have been covered, we enter the ITERATION stage of the process. Here is where we develop a series of concepts that have the potential to become working solutions to the design problem at hand. Iteration is where we investigate a variety of potentially effective solutions prior to presenting to our clients.

We then refine potential answers to a series of SOLUTIONS for presentation to out client. These presented solutions are not a fate de complete and usually require further refinement before approval and moving on to the next stage of the process.

MANUFACTURE refers to the end part of the design process and is usually completed by one of out third party suppliers. In many of these cases manufacture can be the physical printing of documents, production of signage or coding and deployment of a website. Regardless of the production method employed we ensure that we work with the best suppliers in the industry.

To find out more about or design thinking process, call us on 087 2430082 or click here to email us.

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